CROTCH

Born in Los Angeles and founded by stylist and creative director Frank Strachan, CROTCH is a magazine about men’s underwear and swimwear and the men who fill them. Its scantily clad subjects range from adult performers and models to real guys who answered a casting call. The pictures are always beautiful, honest and hot, and the men in the frame are the ones in control. Since its first issue, which sold out in under half an hour, CROTCH has grown into thick, bumper-sized volumes. Alongside regular issues it has released special editions, including a California Special shot by long-time collaborator Ramon Christian while following Sam Smith’s tour bus down the West Coast, and a New York edition.