{"product_id":"antimemetics-why-some-ideas-resist-spreading","title":"Antimemetics: Why Some Ideas Resist Spreading","description":"It's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeper\r\nunderground, circulating quietly among group chats, texts, and whisper networks. While\r\nmemes – self-replicating bits of culture – thrive in an attention-driven economy, other ideas are\r\nbecoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading explores\r\nthis paradox, uncovering the hidden forces that determine what we remember, what we forget,\r\nand why some ideas – no matter how compelling – resist going viral.","brand":"Antenne Books","offers":[{"title":"Default Title","offer_id":51077291114834,"sku":"AB8178","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/0062\/5490\/files\/AB8178-antimemetics-03_5060ac3a-a069-4085-b0ca-b253a8436988.jpg?v=1778767158","url":"https:\/\/antennebooks.com\/products\/antimemetics-why-some-ideas-resist-spreading","provider":"Antenne Books","version":"1.0","type":"link"}