LF5TL GLZ (Lifestyle Goals)

‘LF5TL GLZ (Lifestyle Goals); examining cars as vehicles for manufactured desire, unattainable luxury and a sense of belonging - an investigation into the relationship between cars, socio-economic status, class and community’. LF5TL GLZ (Lifestyle Goals) is a photobook by Kalina Pulit, which encompasses a palette of cars with varying degrees of opulence. It is the outcome of sustained research into the meaning and symbolism of cars in our culture. The series explores our complex relationship to the automobile – objects of desire, lust, nostalgia, display of status, social class, privilege and more. The publication is designed to pay homage to, and capture the once ever-present practice of printing images in photo labs. The project examines our troubling relationship to luxury cars, interrogating both what drives the true luxury car enthusiasts, but also this tenuous curiosity that ‘non-fans’ can have. Such curiosity is disturbing; it is tinged with prejudice against blatant displays of wealth: loving and owning luxury cars are the very acknowledgement that one is blindly conforming with the neoliberal system of values and rewards. And yet, the feeling of arousal persists - a call to dig into the shaping of desire, in or against today’s context of image bombing and raising inequalities. The book comes in three versions, each containing thirty-three photographic prints, packed in a custom designed photo docket containing essays by Estelle Marois (ICA, Nicoletti Contemporary) and Jack Mills (Dazed & Confused) amongst other elements. Created under the mentorship of Jamie Reid (Dazed & Confused, i-D Magazine), graphic design by Ieva Misiukonytė. Supported by DoBeDo Represents & London College of Communication Research.